Over the course of my research, I’ve noticed on a delightful quirk of Italian silent film advertising: a prominent and often repetitious use of question marks to build anticipation and enthusiasm for future film releases.
I’ve shared examples annually for the last couple of years, but the well is not yet dry, my friends. So, for the third excursion into this phenomenon, I’ve looked for examples that combine punti interrogativi with other punctuation. Andiamo!
Question marks and exclamation marks are a match made in heaven in this advert for Dollari e fraks, a four-part serial in Emilio Ghione’s long-running Za La Mort series.
La vita cinematografica no. 5-6 of 1919
What about Chaplin? Stefano Pittaluga has the goods, advertising Charlot falso Barone (Caught in a Cabaret, 1914), Charlot ortolano (The Tramp, 1915), and Il pianoforte di Charlot (His Musical Career, 1914).
La vita cinematografica (December 1918)
Tiber Film in Rome aren’t sure what to do with Maria Jacobini:
La vita cinematografica no. 31 of 1918