Tag Archives: advertising

More question marks in Italian film advertising of the teens

Late last year, I published a post of adverts I’d come across in silent-era Italian film journals that prominently used question marks. But there is a lot more material where that came from—so now, I present a sequel. Enjoy some more … Continue reading

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Film advertising: Italian question marks

Looking through the Italian 1910s periodical Film, I regularly noticed adverts for coming attractions/productions that prominently use question marks. Tactic to heighten suspense, lack of concrete planning on the part of that theatre/production company, stylistic quirk of this journal—whatever the reason, … Continue reading

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